Exceed your customers' expectations. If you do, they'll come back over and over. Give them what they want — and a little more.
To write is to confront the silence.
You cannot hope to build a better world without improving the individuals. To that end, each of us must work for our own improvement and, at the same time, share a general responsibility for all humanity, our particular duty being to aid those to whom we think we can be most useful.