人は、自分が正しいと思っていることを、他人にも強要する。
人们会把自己认为正确的事情强加给他人。
1998年，贝索斯致股东信
The strongest is never strong enough to be always the master， unless he transforms strength into right， and obedience into duty.
创新不是成为第一个，而是成为最好的。
The highest manifestation of life consists in this: that a being governs its own actions. A thing which is always subject to the direction of another is somewhat of a dead thing.
勇气不是没有恐惧，而是继续前进的意志。