战略就是做出选择、权衡取舍；就是要有意识地选择与众不同。

设定目标的用意不在于非得达成，而在于有个明确方向。

There is only one good, which is knowledge, and one evil, which is ignorance.

文化的本质在于其连续性和适应性。

Innovation is not just about new ideas, but about making them work.

我们都是自己生活的翻译者。