The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.
关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。
In business, as in life, the choices we make define who we are.
Goals determine what you are going to be.
我不让恐惧控制我，我控制恐惧。
最简单的故事往往有最深刻的含义。
Don’t worry how or where you begin. As long as you keep moving， your success will be far from where you start.
