The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.
关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。
"The universe is full of surprises, and it's our job to uncover them."
成功是最好的报复。
追求卓越是一段旅程，而不是终点。
不要害怕冒险——大多数伟大的发明都来自大胆的实验。
