The market is efficient enough that most investors will not outperform it.
市场足够有效，以至于大多数投资者无法超越它。
临近水边，时间长了，就会懂得水中鱼的习性；靠近山林，时间长了，就会知道林中鸟儿的声音。
The strength of our industry lies in the people who dedicate their lives to it.
I don’t like to be comfortable. I like to be pushed.
2016年：贝索斯致股东信《每天都要像创业的第一天那样》
技术应当服务于设计，而不是主导设计。