战略是关于使自己与竞争对手区别开来。这不是一个做得更好的问题，而是一个做得不同的问题。
Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do – it's a matter of being different at what you do.
我们患有一种叫做希望的绝症。
有时候，最难的事情和正确的事情是同一件事。