竞争战略就是要与众不同。它意味着有意选择一套不同的活动来提供独特的价值组合。
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
The ordinary becomes extraordinary when you look at it long enough.
The whole problem with the world is that fools and fanatics are always so certain of themselves, and wiser people so full of doubts.