True innovation requires both creativity and discipline.
最好的烘焙师是那些能够适应和即兴发挥的人。
游戏可以像电影、音乐和文学一样，传递深刻的情感和体验。
Reality is not what happens to us, but what we do with what happens to us.
真相并不总是美丽的，但对真相的渴望却是美丽的。
The revolution is not an apple that falls when it is ripe. You have to make it fall.
创新不仅仅是创造新事物，而是带来改变。
2002年：贝索斯致股东信《同时提供领先世界的用户体验，和价格最低的产品》
Failure is an option here. If things are not failing, you are not innovating enough.