Certification schemes are the grammar of responsible forestry—they give structure to our good intentions.
I think you have to be who you are. I don't think you can fabricate it. I think you have to be who you are and hope that people will accept you for who you are.
If you are looking for something in your house, and you finally find it, when you’re done with it, don’t put it back where you found it. Put it back where you first looked for it.