Cognitive biases are like optical illusions of the mind; they trick us into seeing the world not as it is, but as we expect or want it to be.

Quality is remembered long after the price is forgotten.

老虎的尾巴不会长在狸猫身上，象牙也不会长在老鼠的口中。这句话是说小人是不会做出高尚的事情的。