We are what we pretend to be, so we must be careful about what we pretend to be.
The most important thing in a user interface is the feedback.
The anointed don't like to talk about painful trade-offs. They like to talk about happy "solutions” that get rid of the whole problem- at least in their imagination.
The future of computing lies in the development of algorithms that can learn and adapt, much like the human brain.
消费者是老板。我们必须倾听、适应并交付他们真正想要的东西。
The future of drones is not to replace humans, but to empower them.
The more specific you are, the more universal you become.