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You can't change what's going on around you until you start changing what's going on within you.
"The key is not to get too high when things are going well and not too low when things are going bad."
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
There's a tendency to think that our present politicians are much worse than we had in the past.But we tend to forget how awful our politicians were in the past.
To me, fearless is not the absence of fear. It's not being completely unafraid. To me, fearless is having fears. Fearless is having doubts. Lots of them.