To me, fearless is not the absence of fear. It's not being completely unafraid. To me, fearless is having fears. Fearless is having doubts. Lots of them. To me, fearless is living in spite of those things that scare you to death.

2014年：贝索斯致股东信《投资那些具有无限上升空间的创意》

我不追逐潮流，我创造潮流。

农业领域的领导力意味着今天播下种子，让别人明天收获。

挑战是伪装的机会。拥抱它们，让自己变得更强大。