1997年：贝索斯致股东信《吸引符合你价值观的股东》

"The study of randomness in computation has led to some of the most profound insights in computer science."

2014年：贝索斯致股东信《投资那些具有无限上升空间的创意》

A company's culture is defined by the actions of its leaders.

The only thing that matters is what you believe in yourself.

Great leadership is about creating more leaders, not more followers.

【大意】等到大寒节气到来时，冰霜寒雪从天而降，然后才能知道只有松柏能经得住严寒考验，依然繁茂。

一个公司的文化是由它如何对待员工和客户来定义的。