对我而言，遇到问题才改进其实是聪明反被聪明误。我们生活的世界正快速发展变化着，因此这种做法非常危险。
2012年：贝索斯致股东信《长远思考才能做到不可能的事情》
"The past is what you remember, imagine you remember, convince yourself you remember, or pretend to remember."
暗示某些历史真相或古墓之谜不应被揭开。
The best songs come from real emotions and experiences.
The true value of a forest cannot be measured in board feet alone.
设计就是倾听——倾听场地、倾听人们、倾听环境。
I don't really believe in failure. I believe in learning.