I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.
追随自己内心的热情 16年前，我萌生了创办亚马逊的想法。彼时我面对的现实是互联网使用量以每年2300%的速度增长，我从未看到或听说过任何增长如此快速的东西。创建涵盖几百万种书籍的网上书店的想法令我兴奋异常，因为这个东西在物理世界里根本无法存在。那时我刚刚30岁，结婚才一年。我告诉妻子MacKenzie想辞去工作，然后去做这件疯狂的事情，很可能会失败，因为大部分创业公司都是如此，而且我不确定那之后会发生什么。MacKenzie告诉我，我应该放手一搏。在我还是一个男孩儿的时候，我是车库发明家。我曾用水泥填充的轮胎、雨伞和锡箔以及报警器制作了一个自动关门器。我一直想做一个发明家，MacKenzie支持我追随内心的热情。
【译文】 孔子说：“树立崇高理想、培养高尚品德、心怀仁慈友爱、陶冶高雅情操。”
使变量可变很容易。控制恒定的持续时间是诀窍。
The goal is not to simply eliminate the bad, but to pursue and experience the best in the world.
高尔夫是一个没有答案的谜题。我打了50年高尔夫，却仍然对如何打好它毫无头绪。
天下的一切事物不可以没有标准，做人要有做人的标准，即原则；做事要有做事的标准，即规则；治国要有治国的标准，即法则。不遵循一定的标准而能成事者，自古以来是没有的。
Experimental physics has the last word in deciding between competing interpretations of quantum theory.
I'm not a rapper, I'm a omniverse legend.