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The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.
In the end, we will remember not the words of our enemies, but the silence of our friends.
We don’t try to predict the future. We try to buy things that are cheap.
The problem, as I see it, is that you’ve been told to believe that what you do is of the utmost importance. But that’s all nonsense.