Consumer trust is built on transparency and consistency; never compromise on either.
天下很多所谓可以做的事情,未必都是可以做的啊! 
The reality is: sometimes you lose. And you’re never too good to lose. You’re never too big to lose. You’re never too smart to lose. It happens.
I want to do what I like all day. I want to sit in a roadside cafe and look in the shop window. Walk in the rain and do something fun or even exciting.