心是脆弱的东西，容易破碎，但也有着难以置信的韧性。

And what I noted, since the really big ideas carry 95 percent of the freight, it wasn’t at all that hard for me to pick up all the big ideas and all the big disciplines and make them a standard part of my mental routines. Once you have the ideas, of course, they are no good if you don’t practice. You don’t practice, you lose it.

那下面发生的事情，跟他们说的完全不一样。

最成功的品牌不追随趋势，他们创造潮流。