The function of consciousness is to solve problems of adaptation.

Surround yourself with people who challenge you, not just agree with you.

释义：不考虑在安逸的环境中要想到危难，用节俭来戒除奢侈，不使自己的道德处于深厚的境界，不能使自己的情欲战胜物质欲望，这就像砍伐树木的根却想要树木长得茂盛，堵塞水的源头却想要水流得长远一样荒谬。 

推动的关键是使期望的行为更加突出、更容易和更有吸引力。

Transparency in farming builds trust with consumers.

Innovation is the ability to see change as an opportunity, not a threat.