We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
The true measure of our success is how well we feed the world while preserving its resources.
人类似乎有这样的倾向，建立一项规则叫别人遵守，同时又极力使自己成为例外，不受它的约束。