关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。

We are not interested in the spectacular. We are interested in the specific.

There is a time for daring,and there is a time for caution, and a wise man understanding which is called for

I met the towering intellectuals in books, not in classroom, which is natural.My family was into all that stuff, getting ahead through discipline, knowledge, and self-control.