We are not in the coffee business serving people, we are in the people business serving coffee.

The reality is: sometimes you lose. And you’re never too good to lose. You’re never too big to lose. You’re never too smart to lose. It happens.

现实不是发生在我们身上的事情，而是我们对发生的事情的理解。

In the beginning there was nothing, which exploded.

We must balance short-term demands with long-term sustainability.

The truth is rarely pure and never simple.