世界
So go ahead. Fall down. The world looks different from the ground.
杰夫·贝索斯接受了莱克斯·弗里德曼的播客采访
2002年：贝索斯致股东信《同时提供领先世界的用户体验，和价格最低的产品》
2012年：贝索斯致股东信《长远思考才能做到不可能的事情》
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
2016年：贝索斯致股东信《每天都要像创业的第一天那样》
I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.
In the old world， you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world， that inverts.
In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.