2006年：贝索斯致股东信《选择新业务时，亚马逊的经验》

"The scars of history are not always visible, but they are always there."

"What's terrible is to pretend that the second-rate is first-rate. To pretend that you don't need love when you do; or you like your work when you know quite well you're capable of better."

No medicine cures what happiness cannot.

"The immune system is the key to fighting cancer."

The key to nudge is to make it easy for people to make better choices.

Collaboration across borders is key to solving the challenges of global hunger.