The real competition is not between companies, but between technologies and visions.
The first fruit of this imagination - and the first lesson of the social science that embodies it - is the idea that the individual can understand his own experience and gauge his own fate only by locating himself within his period, that he can know his own chances in life only by becoming aware of those of all individuals in his circumstances.
The best way to predict the future is to create it.
We don't manufacture products; we curate stories for homes.