零缺陷是一个绩效标准。它是工匠的标准，无论他或她的行业是什么。

Innovation is not just about technology; it's about changing the way we think and operate.

"To understand a culture, one must first listen to its stories."

So why do I talk about the benefits of failure? Simply because failure meant a stripping away of the inessential. I stopped pretending to myself that I was anything other than what I was, and began to direct all my energy into finishing the only work that mattered to me.