如果我们想保护森林，就必须先了解它们。

The only way to do great work is to love what you do.

We prefer to work with the ordinary because it's where real life happens.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.