当你写作时，你试图发现一些你不知道的东西。

If you only read the books that everyone else is reading, you can only think what everyone else is thinking.

创造力的本质是弄清楚如何利用你已经知道的东西来超越你已有的想法。

Brand is just a perception, and perception will match reality over time.

你必须愿意失败，愿意犯错，愿意带着学到的教训重新开始。