And we also suck in messages from everything from the television, to advertising, to marketing, etc. These are hugely powerful forces that define what we want and how we view ourselves. When we're told that banking is a very respectable profession, a lot of us want to go into banking. When banking is no longer so respectable, we lose interest in banking. We are highly open to suggestion.

The true measure of our success isn't in tons extracted, but in lives impacted.

最好的故事不是来自“好与坏”的对立，而是来自“好与好”的对立。