I love man as my fellow; but his scepter, real, or usurped, extends not to me, unless the reason of an individual demands my homage.
The process of writing can be magical. Mostly, you'll be staring at the computer screen trying not to distract yourself with the internet. But sometimes, if you're lucky, inspiration will come.
We need to be obsessed with our customers' unmet, unarticulated needs.