The study of cognition is the study of how human beings understand their world.

I’ve learned that you don’t get to control what happens to you, but you do get to control how you respond.

The things we admire in men, kindness and generosity, openness, honesty, understanding and feeling, are the concomitants of failure in our system. And those traits we detest, sharpness, greed, acquisitiveness, meanness, egotism and self-interest, are the traits of success.

You can discover what your enemy fears most by observing the means he uses to frighten you.