The most successful brands are those that connect emotionally with consumers.
故事的力量在于它能够将我们彼此连接起来。
"Adaptation is the key to understanding behavior."
解读:道德更多依赖个体的自我约束与内在修养,无法像法律一样强制要求他人遵循。每个人需主动提升道德水准,倘若将道德标准强行加诸他人,容易引发道德绑架,破坏人际关系和谐。