Products should be like water, adapting to the needs of different users.

我们不是在创造物体，而是在创造场所。

The greatest glory in living lies not in never falling, but in rising every time we fall.

记忆是作家种植故事的领地，没有记忆就没有文学。

Let me be very clear: We at Apple reject the idea that the benefits of technology are limited to the privileged few.