I was asked to act when I couldn’t act. I was asked to sing ’Funny Face’ when I couldn’t sing, and dance with Fred Astaire when I couldn’t dance - and do all kinds of things I wasn’t prepared for. Then I tried like mad to cope with it.
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
"Man is the only creature who refuses to be what he is."
It is personalities, not principles, that move the age.