最成功的公司不只是销售产品，而是解决问题。

1997年：贝索斯致股东信《吸引符合你价值观的股东》

The business of education is not to make the young perfect in any one of the sciences, but so to open and dispose their minds as may make them capable of any, when they shall apply themselves to it.

人类的心灵是一个故事处理器，而不是逻辑处理器。