"Caring too much for objects can destroy you. Only—if you care for a thing enough, it takes on a life of its own, doesn’t it? And isn’t the whole point of things—beautiful things—that they connect you to some larger beauty?"
"The writer's job is to get the main character up a tree, and then once they are up there, throw rocks at them."
Efficiency is doing things right; effectiveness is doing the right things.