不可学、不可事而在人者谓之性，可学而能、可事而成之在人者谓之伪。是性、伪之分也。
荀子所说的“伪”，是“人为”的意思。天生就有的是“性”，是人力无法改变的；通过后天的学习、努力可以改变的，就是“伪”。所以荀子主张“化性起伪”，通过自己能掌控的力量来改变已成定数的东西。
每一块石头都有一个故事；我们的责任是以负责任的方式揭示它。
市场总是在寻找下一个大创意。
The individual can understand his own experience and gauge his own fate only by locating himself within his period, that he can know his own chances in life only by becoming aware of those of all individuals in his circumstances.