真相很少是纯粹的，也从不简单。
When I got to 40 or so... I had the sense when I looked back over my life I would actually see a mess of decisions， a few of which I had thought about， some of which I had sort of stumbled on， and many that I had no control over whatsoever.
The most sustainable package is the one that gets reused and recycled endlessly.
战略是关于使自己与竞争对手区别开来。这不是一个做得更好的问题，而是一个做得不同的问题。
Our brains are wired to look on the bright side, even when the evidence suggests otherwise.