There is no absolute fairness in life, but it is relatively fair.
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
Innovation is not just about technology; it's about changing mindsets and business models.
最好的投资是那些能够创造价值的人。