The most important single aspect of software development is to be clear about what you are trying to build.

"The stories we tell ourselves are the ones that shape us."

I don't make music for eyes. I make music for ears.

The mind is not a vessel to be filled, but a fire to be kindled.

通常，我们只看见我们正在寻找的东西，有时甚至凭空就能看见。

1998年：贝索斯致股东信《保持对客户的恐惧》

你必须愿意经常犯错；这没什么不对的。迈克尔教会我做出最佳判断，犯错，再做出下一个最佳判断，再犯错，做出第三个最佳判断，然后让你的资金翻倍。