The only way to keep the small folk loyal is to make sure they fear you more than they fear your enemies. 

学识不够渊博的人们，就无法能够得到其中的要领。志向如果不够坚定，这样就不能够努力践行。

Sometimes we measure things and see that in the short term they actually hurt sales, and we do it anyway.

始终对研究的局限性保持透明。

I write to understand, to grasp the reality that escapes me.