I've always believed in numbers and the equations and logics that lead to reason.
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph.
The only thing that is certain is uncertainty.
The most important thing is to focus on the customer experience.