我不是追随者，我是领导者。

2017年：贝索斯致股东信《让高标准渗透公司文化》

Legal rules are not merely predictions of what courts will do, but are reasons for action.

I cannot and will not cut my conscience to fit this year's fashions.

"In luxury, you have to dream. If you don’t dream, you don’t create."

最终，所有的故事都是关于在一个看似无意义的世界中寻找意义。