2009年：贝索斯致股东信《执着于用户体验》

The hardest thing to explain is the glaringly evident which everybody had decided not to see.

人生要么按照自己的意愿生活，要么按照别人的意愿生活。

Institutional critique must come from within institutions.

The real challenge is not growing more, but growing better with fewer resources.

To say goodbye is to die a little.

The best works are those that refuse to be easily understood.

我们试图购买不受欢迎的股票。