The focus of blue ocean strategy is to make the competition irrelevant by creating a leap in value for both the company and its customers.
蓝海战略的重点是通过为公司及其客户创造价值飞跃，使竞争变得无关紧要。
理论地理学是科学的女王，因为只有她试图理解整个地球。
真相并不总是最重要的；有时重要的是人们相信什么是真的。
We are not in the coffee business serving people, we are in the people business serving coffee.
触摸就是记忆。
借助显微镜，没有什么小到能逃过我们的探究；因此，一个新的可见世界被揭示给了我们的理解。
Innovation in agriculture is not just about new tools, but about changing mindsets.