农业的成功源于对土地和耕种者的理解。

烘焙的创新来自于尊重传统，同时勇于尝试。

每个程序都有（至少）两个目的：一个目的是为它编写的，另一个不是目的。

Innovation starts with asking, ‘What if?’

Can I jump over two or three guys like I used to? No. Am I as fast as I used to be? No, but I still have the fundamentals and smarts. That’s what enables me to still be a dominant player. As a kid growing up, I never skipped steps. I always worked on fundamentals because I know athleticism is fleeting.

Singing is not for fame, but for love.

运营效率和战略对于卓越表现都是必不可少的，但它们以非常不同的方式发挥作用。

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.