你的品牌就是当你不在场时人们对你的评价。
Your brand is what people say about you when you're not in the room.
生命的价值不在于能活多少天，而在于我们如何使用这些日子。
To understand a culture, one must first understand its stories.
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.