潜意识表象赋予人以巨大责任。不理解这些责任、或逃避道德责任，会使人失去整体性、使人的生活痛苦地碎片化。

广告的目的是销售。艺术的目的是表达。

I will hazard a prediction. When you are 80 years old， and in a quiet moment of reflection narrating for only yourself the most personal version of your life story， the telling that will be most compact and meaningful will be the series of choices you have made. In the end， we are our choices. Build yourself a great story.

我打网球不是为了金钱或名声，而是因为我热爱它。