We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
最好的管理是一门真正的科学,建立在明确的法律、规则和原则之上。
心理学唯一有效的数据是可观察的行为。
We must dare to dream, dare to practice, dare to fail, and dare to succeed.